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Lead Media Specialist

Danelle Davey

Lead Media Buyer

Danelle Davey is Legenex’s Lead Media Buyer, combining deep analytical thinking with a sharp understanding of digital strategy and performance marketing. A powerhouse when it comes to data, Danelle uses campaign insights, audience behaviour and performance trends to make smarter buying decisions and continuously improve results.

With a highly methodical approach to media buying, Danelle closely monitors performance across campaigns, identifying opportunities to scale, optimise spend and improve efficiency. She has a strong ability to turn complex data into clear, actionable strategy, ensuring every decision is grounded in measurable performance rather than assumption.

Danelle plays a key role in shaping Legenex’s media strategy, working across platforms, campaigns and audiences to drive sustainable growth. Her combination of analytical precision and digital expertise helps keep campaigns efficient, competitive and consistently focused on delivering stronger results.

Responsibilities
  • Media buying and campaign strategy
  • Performance analysis and optimisation
  • Digital strategy and testing
  • Reporting and data-driven decision making